Made for 
A handful of brands are recognized by every Canadian on sight. When one of them needs campaign merchandise, this is where it gets made.
Smile Cookie week puts a cookie with a pink smile into millions of hands. In 2025 those cookies raised a record $22.6 million for more than 600 local charities, in one week. A campaign that matters this much leaves no room for merchandise that shows up late or almost right.
When the Smile Cookie work came to us, we understood what we were being handed: the biggest week in Canadian charity retail, wearing our products. Our designers took the campaign artwork and carried it across the whole line. The aprons behind the counter during cookie week. The tees on the team. The bottles, journals and umbrellas that keep the cookie around for the rest of the year. Every piece proofed in English and French, and delivered on the campaign's calendar, not ours.
One campaign became several. Camp Day followed, then the Tim Hortons Foundation, then the 60th anniversary. That is the pattern we work for: do the first project right, and the relationship takes care of itself.
Smile Cookie
The flagship. One week, millions of cookies, and a full product line carrying the same face: counter aprons, team tees, and the gear that travels the rest of the year.
Camp Day
Camp Day has raised $287 million since 1991 and sent about 350,000 kids to Tims camps. The cooler and the tumbler travel with it, in both official languages.
The Foundation and Tims 60
Between the tentpole campaigns sits everything else: Foundation merchandise, a 60th anniversary cornhole set, toques for the winter and a pickleball set for the summer.