Made for 
A logo the whole world recognizes, on gear made a few kilometres from our floor: dealer uniforms, rider jerseys, and one very custom guitar.
Honda's merchandise runs from the dealership floor to the motocross track: uniform polos for the people selling the bikes, jerseys for the people riding them, and the everyday gear in between.
Our designers work inside Honda's brand standards, which are exact, and put the wing on products that hold up: performance polos, sublimated riding jerseys, steel bottles, caps, even a cleaning cloth that carries the whole family of marks, Red Rider and HRC included.
And when Honda wanted something nobody else had, we built it: a fully custom Honda electric guitar. That is the fun of a client like this. The everyday work is uniforms at scale; the best days are the one-offs.
Dealer and rider gear
Uniforms for the showroom, jerseys for the track, and the gear that travels with the brand.
And the one-offs
A fully custom Honda electric guitar, designed and built for the brand. Not a catalogue item.