The Next Trend Designs : Special Report

Specialty advertising is big business, but it receives little thought in planning of marketing programs.

This 15 billion dollar a year business includes anything from calenders to wearables that have the company's name or logo imprinted on them. It is a proven way of keeping a company's name impacting on the customer.

A recent study found that 40% of people that received a specialty gift recalled the advertisers name, and 31% of the people were still using the gift a year later.

Awareness of the company that gave the gift lends willingness to recommend its products or services.

Sales

1. Announcement of new sales personnel.
2. Recognition & reward of achievement.
3. Incentive for achieving set goals.
4. Sales aid for door openers.

Products

5. Introducing new products.
6. Announcing changes in existing product.
7. Motivating customer to buy a specific product.
8. Motivating sales at dealer level.

Special Events

9. Stimulating sales meetings & conferences.
10. Develop trade show traffic.
11. Creating Hype of excitement.
12. Promotion of community involvement & goodwill.
13. Enhancement of publicity event.
14. Announcment of new facilities or branches.